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Our Story

Clothing used to be about quality and style.

We believe it still is. 

Who are we?

LaRae Fashions is an independent womenswear label, established in 2016, specializing in high quality, vintage inspired, American made garments.

At least that's the short, cut and dry version. In reality, LaRae Fashions began as the passion project of 17-year-old CEO, Madison LaRae Durant a decade ago. It has evolved, changed, and grown over the years along with its founder, but the core of the brand has never changed: We believe in the inspiration of days past and the importance of quality. We believe in putting people before profits, and vow to always be a "sweatshop" free brand. And we believe in inspiring and empowering women from every walk of life. 

Dream. Passion. Team. Family. Lifestyle. These are all words to describe LaRae Fashions, besides brand or business. We are a living, breathing, growing entity of dreamers and makers. 

Meet the Designer

Madison LaRae Durant is the 17-year-old owner and designer behind LaRae Fashions. (And the manager, PR agent, janitor, get the idea.) Madison is a former contestant from Lifetime's Project Runway: Threads, three-time featured designer in multiple fashion weeks, alumni of the BetaBlox business accelerator, nationally recognized couture designer, and a self proclaimed sushi connoisseur. As a third generation seamstress in her family, she learned to sew and design at just 7-years-old. She manages her brand and lives in Kansas City with her two obnoxious and lovable cats, Marcel and Tye.  

madison larae durant designer larae fashions kansas city fashion week

Follow Madison on Twitter and Instagram @madisonldurant


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